michael kamins
michael kamins
Verified email at stonybrook.edu
Cited by
Cited by
An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep
MA Kamins
Journal of advertising 19 (1), 4-13, 1990
Congruence between spokesperson and product type: A matchup hypothesis perspective
MA Kamins, K Gupta
Psychology & Marketing 11 (6), 569-586, 1994
Secondary research: Information sources and methods
DW Stewart, MA Kamins
Sage, 1993
Effects of information about firms’ ethical and unethical actions on consumers’ attitudes
VS Folkes, MA Kamins
Journal of consumer psychology 8 (3), 243-259, 1999
Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility
MA Kamins, MJ Brand, SA Hoeke, JC Moe
Journal of advertising 18 (2), 4-10, 1989
Celebrity and noncelebrity advertising in a two-sided context.
MA Kamins
Journal of advertising research, 1989
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34 (2), 185-194, 2006
Television commercial evaluation in the context of program induced mood: Congruency versus consistency effects
MA Kamins, LJ Marks, D Skinner
Journal of Advertising 20 (2), 1-14, 1991
The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers’ belief strength, belief confidence, and …
LJ Marks, MA Kamins
Journal of Marketing Research 25 (3), 266-281, 1988
AW Stewart
Longmans, 1927
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands
FH Alpert, MA Kamins
Journal of Marketing 59 (4), 34-45, 1995
Two-sided versus one-sided appeals: A cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on belief change
MA Kamins, H Assael
Journal of marketing Research 24 (1), 29-39, 1987
Consumer responses to rumors: Good news, bad news
MA Kamins, VS Folkes, L Perner
Journal of consumer psychology 6 (2), 165-187, 1997
The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands
MA Kamins, LJ Marks
Journal of the Academy of Marketing Science 19 (3), 177-185, 1991
Effects of seller-supplied prices on buyers' product evaluations: Reference prices in an Internet auction context
MA Kamins, X Dreze, VS Folkes
Journal of Consumer Research 30 (4), 622-628, 2004
Advertising puffery: The impact of using two-sided claims on product attitude and purchase intention
MA Kamins, LJ Marks
Journal of Advertising 16 (4), 6-15, 1987
Reputation gaps and the performance of service organizations
G Davies, R Chun, MA Kamins
Strategic Management Journal 31 (5), 530-546, 2010
An examination of reseller buyer attitudes toward order of brand entry
FH Alpert, MA Kamins, JL Graham
Journal of marketing 56 (3), 25-37, 1992
Promotional bundles and consumers’ price judgments: When the best things in life are not free
MA Kamins, VS Folkes, A Fedorikhin
Journal of Consumer Research 36 (4), 660-670, 2009
Content analysis of German and Japanese advertising in print media from Indonesia, Spain, and the United States
JL Graham, MA Kamins, DS Oetomo
Journal of Advertising 22 (2), 5-15, 1993
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