michael kamins
michael kamins
Verified email at stonybrook.edu
Title
Cited by
Cited by
Year
An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep
MA Kamins
Journal of advertising 19 (1), 4-13, 1990
16871990
Congruence between spokesperson and product type: A matchup hypothesis perspective
MA Kamins, K Gupta
Psychology & Marketing 11 (6), 569-586, 1994
9231994
Secondary research: Information sources and methods
DW Stewart, MA Kamins
Sage, 1993
7851993
Effects of information about firms’ ethical and unethical actions on consumers’ attitudes
VS Folkes, MA Kamins
Journal of consumer psychology 8 (3), 243-259, 1999
6921999
Two-sided versus one-sided celebrity endorsements: The impact on advertising effectiveness and credibility
MA Kamins, MJ Brand, SA Hoeke, JC Moe
Journal of advertising 18 (2), 4-10, 1989
5381989
Celebrity and noncelebrity advertising in a two-sided context.
MA Kamins
Journal of advertising research, 1989
4901989
Enough is enough! When identification no longer prevents negative corporate associations
SA Einwiller, A Fedorikhin, AR Johnson, MA Kamins
Journal of the Academy of Marketing Science 34 (2), 185-194, 2006
3332006
Television commercial evaluation in the context of program induced mood: Congruency versus consistency effects
MA Kamins, LJ Marks, D Skinner
Journal of Advertising 20 (2), 1-14, 1991
3291991
The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim exaggeration on consumers’ belief strength, belief confidence, and …
LJ Marks, MA Kamins
Journal of Marketing Research 25 (3), 266-281, 1988
3281988
1927
AW Stewart
Longmans, 1927
312*1927
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands
FH Alpert, MA Kamins
Journal of Marketing 59 (4), 34-45, 1995
2861995
Two-sided versus one-sided appeals: A cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on belief change
MA Kamins, H Assael
Journal of marketing Research 24 (1), 29-39, 1987
2421987
Consumer responses to rumors: Good news, bad news
MA Kamins, VS Folkes, L Perner
Journal of consumer psychology 6 (2), 165-187, 1997
2321997
The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands
MA Kamins, LJ Marks
Journal of the Academy of Marketing Science 19 (3), 177-185, 1991
2141991
Effects of seller-supplied prices on buyers' product evaluations: Reference prices in an Internet auction context
MA Kamins, X Dreze, VS Folkes
Journal of Consumer Research 30 (4), 622-628, 2004
2132004
Advertising puffery: The impact of using two-sided claims on product attitude and purchase intention
MA Kamins, LJ Marks
Journal of Advertising 16 (4), 6-15, 1987
1621987
Reputation gaps and the performance of service organizations
G Davies, R Chun, MA Kamins
Strategic Management Journal 31 (5), 530-546, 2010
1542010
An examination of reseller buyer attitudes toward order of brand entry
FH Alpert, MA Kamins, JL Graham
Journal of marketing 56 (3), 25-37, 1992
1191992
Promotional bundles and consumers’ price judgments: When the best things in life are not free
MA Kamins, VS Folkes, A Fedorikhin
Journal of Consumer Research 36 (4), 660-670, 2009
982009
Content analysis of German and Japanese advertising in print media from Indonesia, Spain, and the United States
JL Graham, MA Kamins, DS Oetomo
Journal of Advertising 22 (2), 5-15, 1993
911993
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