Yu Jeffrey Hu
Yu Jeffrey Hu
Sharon A. and David B. Pearce Professor of IT Management, Georgia Institute of Technology
Verified email at gatech.edu - Homepage
Title
Cited by
Cited by
Year
Consumer surplus in the digital economy: Estimating the value of increased product variety at online booksellers
E Brynjolfsson, YJ Hu, MD Smith
Management Science 49 (11), 1580-1596, 2003
14162003
Goodbye pareto principle, hello long tail: The effect of search costs on the concentration of product sales
E Brynjolfsson, Y Hu, D Simester
Management Science 57 (8), 1373-1386, 2011
8552011
Competing in the age of omnichannel retailing
E Brynjolfsson, YJ Hu, MS Rahman
MIT, 2013
8502013
Wisdom of crowds: The value of stock opinions transmitted through social media
H Chen, P De, YJ Hu, BH Hwang
The Review of Financial Studies 27 (5), 1367-1403, 2014
6592014
From niches to riches: Anatomy of the long tail
E Brynjolfsson, YJ Hu, MD Smith
Sloan Management Review 47 (4), 67-71, 2006
6302006
Battle of the retail channels: How product selection and geography drive cross-channel competition
E Brynjolfsson, Y Hu, MS Rahman
Management Science 55 (11), 1755-1765, 2009
3412009
Research Commentary— Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns
E Brynjolfsson, Y Hu, MD Smith
Information Systems Research 21 (4), 736-747, 2010
2302010
Gaining trust through online privacy protection: Self-regulation, mandatory standards, or caveat emptor
Z Tang, Y Hu, MD Smith
Journal of Management Information Systems 24 (4), 153-173, 2008
1682008
Competing for Attention: An Empirical Study of Online Reviewers' Strategic Behavior.
W Shen, Yu (Jeffrey) Hu, JR Ulmer
MIS Q. 39 (3), 683-696, 2015
1112015
IT-enabled broadcasting in social media: An empirical study of artists’ activities and music sales
H Chen, P De, YJ Hu
Information Systems Research 26 (3), 513-531, 2015
1072015
Technology usage and online sales: An empirical study
P De, Y Hu, MS Rahman
Management Science 56 (11), 1930-1945, 2010
942010
The longer tail: The changing shape of Amazon’s sales distribution curve
E Brynjolfsson, YJ Hu, MD Smith
Available at SSRN 1679991, 2010
862010
Incentive problems in performance-based online advertising pricing: cost per click vs. cost per action
YJ Hu, J Shin, Z Tang
Management Science 62 (7), 2022-2038, 2015
75*2015
Product-oriented web technologies and product returns: An exploratory study
P De, YJ Hu, MS Rahman
Information Systems Research 24 (4), 998-1010, 2013
732013
Dynamics of retail advertising: Evidence from a field experiment
D Simester, Y Hu, E Brynjolfsson, ET Anderson
Economic Inquiry 47 (3), 482-499, 2009
692009
The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment
H Chen, YJ Hu, MD Smith
Management Science, 2018
64*2018
Customers as advisors: The role of social media in financial markets
H Chen, P De, YJ Hu, BH Hwang
Available at SSRN 1807265, 2013
482013
Performance-based pricing models in online advertising
YJ Hu
Available at SSRN 501082, 2004
472004
Managing product variety and collocation in a competitive environment: An empirical investigation of consumer electronics retailing
CR Ren, Y Hu, YJ Hu, J Hausman
Management Science 57 (6), 1009-1024, 2011
412011
Pricing of online advertising: cost-per-click-through vs. cost-per-action
Y Hu, J Shin, Z Tang
2010 43rd Hawaii International Conference on System Sciences, 1-9, 2010
322010
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