‪Fadi Almazyad‬ - ‪Google Scholar‬

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20202021202220231 1 4

Co-authors

Eleanor LoiaconoProfessor of Business Analytics, Raymond A. Mason School of Business, William & MaryVerified email at wm.edu
SHAH PURVIAssociate Professor of Marketing, Worcester Polytechnic Institute School of BusinessVerified email at wpi.edu

Fadi Almazyad

Fadi Almazyad

PhD Student, Business Information Technology, Worcester Polytechnic Institute

Verified email at wpi.edu

Data Science Marketing Information Systems Social Media


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance F Almazyad, P Shah, ET Loiacono Journal of Brand Management 30 (4), 367-380, 2023	4	2023
Control vs Content: A Systematic Review of the Social Media Research Literature F Almazyad, E Loiacono	2	2020
BRAND RESURRECTION: THE ROLE OF CONSUMERS’PSYCHOLOGICAL REACTANCE IN SOCIAL MEDIA ACTIVISM F Almazyad, P Shah, ET Loiacono 2022 AMA Winter Academic Conference, 1017, 2022		2022
From the Street to the Tweet: Applying Task Technology Fit to Examine the Information Technology Role in Revolutionizing Social Movements F Almazyad, E Loiacono Social Computing and Social Media. Design, Human Behavior and Analytics …, 2019		2019
Bringing Dead Brands Back From the Grave: The Power of Social Media. F Almazyad, ET Loiacono, P Shah AMCIS, 2018		2018

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Articles 1–5