Thomas A. Baker III
Thomas A. Baker III
Associate Professor of Sport Management, University of Georgia
Verified email at uga.edu
Title
Cited by
Cited by
Year
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value
KK Byon, JJ Zhang, TA Baker
European Sport Management Quarterly 13 (2), 232-263, 2013
1322013
Integrating Event Image, Satisfaction, and Behavioral Intention: Small-Scale Marathon Event.
SKSK Koo, KK Byon, TA Baker III
Sport marketing quarterly 23 (3), 2014
922014
Perceived risk of terrorism and related risk management practices of NCAA Division 1A football stadium managers
TA Baker III, D Connaughton, JJ Zhang, JO Spengler
J. Legal Aspects Sport. 17, 27, 2007
482007
Method and apparatus for simulating movement in multidimensional space with polygonal projections from subhemispherical imagery
SJ Golin, S Gilbert, T Baker
US Patent 6,031,540, 2000
422000
Introduction to sport law with case studies in sport law
JO Spengler, PM Anderson, DP Connaughton, TA Baker III
Human Kinetics, 2016
412016
An analysis of state physical education policies
BA McCullick, T Baker, PD Tomporowski, TJ Templin, K Lux, T Isaac
Journal of Teaching in Physical Education 31 (2), 200-210, 2012
402012
To tweet or not to tweet: the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
NT Brison, KK Byon, TA Baker III
Innovation 18 (3), 309-326, 2016
352016
The use of student-athlete likenesses in sport video games: An application of the right of publicity
BA Cianfrone, TA Baker III
J. Legal Aspects Sport 20, 35, 2010
352010
The econtractor? Defining the Esports employment relationship
JT Holden, TA Baker III
American Business Law Journal 56 (2), 391-440, 2019
312019
Seaming polygonal projections from subhemispherical imagery
SJ Golin, S Gilbert, T Baker
US Patent 6,683,608, 2004
292004
Method and apparatus for simulating movement in multidimensional space with polygonal projections from subhemispherical imagery
SJ Golin, S Gilbert, T Baker
US Patent 6,320,584, 2001
262001
From board of Regents to O'Bannon: How antitrust and media rights have influenced college football
TA Baker III, NT Brison
Marq. Sports L. Rev. 26, 331, 2015
252015
White v. NCAA: A chink in the antitrust armor
TA Baker III, JG Maxcy, C Thomas
J. Legal Aspects Sport 21, 75, 2011
242011
A cross-cultural study of purchase intention of sponsored products based on American and Korean spectators of the 2010 FIFA World Cup South Africa
KK Byon, S Lee, TA Baker
Sport, Business and Management: An International Journal, 2014
212014
Debunking the NCAA's myth that amateurism conforms with antitrust law: A legal and statistical analysis
TA Baker, M Edelman, NM Watanabe
Tenn. L. Rev. 85, 661, 2017
202017
Consent theory as a possible cure for unconscionable terms in student-athlete contracts
TA Baker III, J Grady, JM Rappole
Marq. Sports L. Rev. 22, 619, 2011
202011
A short treatise on esports and the law: How America regulates its next national pastime
JT Holden, M Edelman, TA Baker III
U. Ill. L. Rev., 509, 2020
192020
The# E-Too movement: Fighting back against sexual harassment in electronic sports
JT Holden, TA Baker III, M Edelman
Ariz. St. LJ 52, 1, 2020
182020
Tweets and crumpets: Examining UK and US regulation of athlete endorsements and social media marketing
NT Brison, TA Baker III, KK Byon
J. Legal Aspects Sport 23, 55, 2013
162013
Promoting brand-event personality fit as a communication strategy to build sponsors’ brand equity
JJ Wang, JJ Zhang, KK Byon, TA Baker, ZL Lu
International Journal of Sport Communication 9 (3), 294-320, 2016
122016
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