| Job satisfaction, job performance, and effort: A reexamination using agency theory M Christen, G Iyer, D Soberman Journal of marketing 70 (1), 137-150, 2006 | 924 | 2006 |
| The targeting of advertising G Iyer, D Soberman, JM Villas-Boas Marketing Science 24 (3), 461-476, 2005 | 764 | 2005 |
| Coordinating channels under price and nonprice competition G Iyer Marketing science 17 (4), 338-355, 1998 | 529 | 1998 |
| A bargaining theory of distribution channels G Iyer, JM Villas-Boas Journal of marketing research 40 (1), 80-100, 2003 | 502 | 2003 |
| Research note consumer addressability and customized pricing Y Chen, G Iyer Marketing Science 21 (2), 197-208, 2002 | 354 | 2002 |
| Internet shopping agents: Virtual co-location and competition G Iyer, A Pazgal Marketing Science 22 (1), 85-106, 2003 | 320 | 2003 |
| Information acquisition and sharing in a vertical relationship L Guo, G Iyer Marketing Science 29 (3), 483-506, 2010 | 192 | 2010 |
| Referral infomediaries Y Chen, G Iyer, V Padmanabhan Marketing Science 21 (4), 412-434, 2002 | 184 | 2002 |
| Social responsibility and product innovation G Iyer, DA Soberman Marketing Science 35 (5), 727-742, 2016 | 128 | 2016 |
| Price competition under stockpiling and flexible consumption DR Bell, G Iyer, V Padmanabhan Journal of Marketing Research 39 (3), 292-303, 2002 | 125 | 2002 |
| Limited memory, categorization, and competition Y Chen, G Iyer, A Pazgal Marketing Science 29 (4), 650-670, 2010 | 116* | 2010 |
| Information and inventory in distribution channels G Iyer, C Narasimhan, R Niraj Management Science 53 (10), 1551-1561, 2007 | 109 | 2007 |
| Planned versus actual betting in sequential gambles EB Andrade, G Iyer Journal of Marketing Research 46 (3), 372-383, 2009 | 101* | 2009 |
| Markets for product modification information G Iyer, D Soberman Marketing science 19 (3), 203-225, 2000 | 97 | 2000 |
| Competing for attention in social communication markets G Iyer, Z Katona Management Science 62 (8), 2304-2320, 2016 | 93 | 2016 |
| Multilateral bargaining and downstream competition L Guo, G Iyer Marketing Science 32 (3), 411-430, 2013 | 92 | 2013 |
| A containerized software system for generation, management, and exploration of features from whole slide tissue images J Saltz, A Sharma, G Iyer, E Bremer, F Wang, A Jasniewski, T DiPrima, ... Cancer research 77 (21), e79-e82, 2017 | 61 | 2017 |
| Too close to be similar: Product and price competition in retail gasoline markets G Iyer, PB Seetharaman QME 6, 205-234, 2008 | 61* | 2008 |
| Research opportunities in emerging markets: An inter-disciplinary perspective from marketing, economics, and psychology K Sudhir, J Priester, M Shum, D Atkin, A Foster, G Iyer, G Jin, D Keniston, ... Customer Needs and Solutions 2, 264-276, 2015 | 59 | 2015 |
| Consumer feelings and equilibrium product quality G Iyer, D Kuksov Journal of Economics & Management Strategy 19 (1), 137-168, 2010 | 58 | 2010 |
