Gerald Häubl
Gerald Häubl
Professor of Marketing & Behavioral Science, University of Alberta
Verified email at
Cited by
Cited by
Consumer decision making in online shopping environments: The effects of interactive decision aids
G Häubl, V Trifts
Marketing science 19 (1), 4-21, 2000
Beyond nudges: Tools of a choice architecture
EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ...
Marketing letters 23 (2), 487-504, 2012
Aspects of endowment: a query theory of value construction.
EJ Johnson, G Häubl, A Keinan
Journal of experimental psychology: Learning, memory, and cognition 33 (3), 461, 2007
A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car
G Häubl
International Marketing Review, 1996
Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents
G Häubl, KB Murray
Journal of consumer psychology 13 (1-2), 75-91, 2003
Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice
KB Murray, G Häubl
Journal of Consumer Research 34 (1), 77-88, 2007
The impact of congruity between brand name and country of production on consumers' product quality judgments
G Häubl, T Elrod
International Journal of research in Marketing 16 (3), 199-215, 1999
Searching in choice mode: Consumer decision processes in product search with recommendations
BGC Dellaert, G Häubl
Journal of Marketing Research 49 (2), 277-288, 2012
The signature effect: Signing influences consumption-related behavior by priming self-identity
KL Kettle, G Häubl
Journal of Consumer Research 38 (3), 474-489, 2011
When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products
C Hildebrand, G Häubl, A Herrmann, JR Landwehr
Information Systems Research 24 (1), 14-29, 2013
Double agents: assessing the role of electronic product recommendation systems
G Häubl, KB Murray
Sloan Management Review 47 (3), 8-12, 2006
Gamified information presentation and consumer adoption of product innovations
J Müller-Stewens, T Schlager, G Häubl, A Herrmann
Journal of Marketing 81 (2), 8-24, 2017
Learning a model of a web user’s interests
T Zhu, R Greiner, G Häubl
International Conference on User Modeling, 65-75, 2003
Information availability and consumer preference: Can online retailers benefit from providing access to competitor price information?
V Trifts, G Häubl
Journal of Consumer Psychology 13 (1-2), 149-159, 2003
Choice under restrictions
S Botti, S Broniarczyk, G Häubl, R Hill, Y Huang, B Kahn, P Kopalle, ...
Marketing Letters 19 (3), 183-199, 2008
Personalization without interrogation: Towards more effective interactions between consumers and feature-based recommendation agents
KB Murray, G Häubl
Journal of Interactive Marketing 23 (2), 138-146, 2009
Product customization via starting solutions
C Hildebrand, G Häubl, A Herrmann
Journal of Marketing Research 51 (6), 707-725, 2014
Freedom of choice, ease of use, and the formation of interface preferences
KB Murray, G Häubl
MIS Quarterly, 955-976, 2011
Minimum prices and product valuations in auctions
G Häubl, PP Leszczyc
-, 2003
Choice in interactive environments
JH Steckel, RS Winer, RE Bucklin, BGC Dellaert, X Drèze, G Häubl, ...
Marketing Letters 16 (3), 309-320, 2005
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